
An easy-to-use, fun app for iPhone and Android. The app utilizes the latest augmented reality, image recognition and data analysis software to arm users with the information that they need to find the “right” beer for them. Users easily scan beer labels to immediately access an array of useful info, including color, bitterness, taste, mouth feel and similar beers menu. In just a few clicks, customers staring at a store shelf packed with beer can quickly decipher which beers they want to buy. It’s like having a beer connoisseur friend in one’s pocket all the time.
ABOUT BEERPIC
Long time beer aficionado, home-brewer and tech freak. An Engineer in his education and long time Product Manager, has set the goal of making craft beer approachable for newcomers.Utilizing his knowledge from the physical security industry of image recognition technology and its adaptation to consumer user experience, Alon created BeerPic to guide fellow craft beer lovers through this intricate market.
CEO
ALON ROTEM - FOUNDER
David Franklin was the Chairman and CEO of Sugat Industries Ltd, one of Israel's largest food producers, for 23 years. In parallel, he served on the Board of Directors of Israel's Golan Winery and Galilee Mountain Winery for over two decades. In addition to his private sector roles, Franklin has served as the Chairman of the Board at several charities and public institutions.
ADVISORY BOARD
DAVID FRANKLIN


Angela is an award-winning journalist now working as a communications professional at an internationally-renowned non-profit organization in New York city. She is responsible for the institution's media strategy, as well as all news articles, media relationships / partnerships, press events, crisis communications, soup to nuts campaigns, metrics, and so on. She is also an avid craft beer enthusiast and active participant in the craft beer scene in NYC and beyond.
ADVISORY BOARD
ANGELA MONTIFINISE - NYC COMMUNICATION PROFESSIONAL
Founder and director of Conceptic (a startup company); creator and developer of “The Brain”, a TV game show which aired in Israel during 2005 and later on sold to an Italian TV network. Has a degree in economics, administration and psychology and over a decade of experience as a product manager.
ADVISORY BOARD
LIOR GAZIT - GAMEON PROJECT CEO



Long time beer enthusiast and experienced brewer, began his career working for Beer and Beyond home-brewing supply store. From there he continued working as a brewer at Negev Brewing, followed by 3.5 years at Mivshelet Ha'am where in addition to brewing was also in-charge of marketing activities and events.
Ariel’s next project is opening a brewery in Long Beach, CA, currently spreading the BeerPic love.
WEST COAST AMBASSADOR
ARIEL DRUCK
Since Rate Beer was founded in 2000, Joe brought the site to become the world's largest beer community. His professional calling has been the application of social science to building more user-focused Internet and software applications. He has worked on projects for CNET, Microsoft, TMobile, HP, Toyota, Intel and Sony.
ADVISORY BOARD
JOSEPH TUCKER - RATEBEER'S EXECUTIVE DIRECTOR

